More and more small businesses have been realizing how important social media is for their business success.
It is great to see that they understand the importance of adding value to the lives of their target audience.
Today it doesn’t necessarily require them to even have a face to face conversation!
They have successfully started to use social media as an ideal way to actively engage with customers.
In this post, I am going to talk about everything that your small business should know about social media marketing.
I will help you understand the different social media platforms that you can use.
Not just that, I will also provide you with actionable tips that you can implement in your upcoming social media marketing strategy.
But before I do that, let’s figure out why social media is important for your business in the first place.
Why Social Media is Important for Small Businesses?
Running a business is not a child’s play.
It requires you to be extremely focused to monitor different business operations, handle all the marketing, and also come up with future ideas for your small business.
While you manage all of this, you will not be able to provide enough time in the day to prioritize social media.
Well, social media has to be one of the first things that should fall into your to-do list.
Social media is valuable for small businesses because it can have a direct impact on the revenue you generate through your small business.
Almost 90 percent of the population is likely to buy from companies that have a social media presence.
But social media should not only be used for finding and keeping customers. It should be used to maintain and build relationships with their existing and potential customers.
If you don’t have a social media marketing strategy, you are missing out on so many opportunities to come in touch with your potential customers.
Also, you will not be able to contain any poor customer experiences that can spread through your client base like fire in the jungle.
Therefore, it is important that you are active and engage on social media as a business.
7 Biggest Social Media Marketing Platforms in 2020
Here are some of the biggest social media marketing platforms that your small business should use to create an impact through social media marketing in 2020.
No matter what your Industry is, there is always space for you on Facebook.
Facebook has a target audience for industries like
- financial services
- consumer goods
- automotive businesses
The Facebook newsfeed is filled with business posts. But, there are many ways to bolster engagement with organic content as well.
Features like Facebook groups, Facebook Messenger chatbot, Facebook Live, and others can help you boost your social media engagement.
There are certain businesses that really thrive on Twitter.
If you have a business that is related to entertainment, sports, politics, marketing, or gaming you definitely stand a great chance to gain tremendous engagement on Twitter.
You will have an ample opportunity to reflect your brand’s personality and turn your social media strategy into a more personable one.
Jump into threads that are related to your niche!
You can share your content in the threads and can drive more traffic towards your Twitter handle and eventually to your business website.
LinkedIn has a massive network of professionals.
Your small business can use this social media network to hire decision-makers for your company.
It is a great social media network to push out content that reflects your thought leadership and ideas.
It can also help you connect with like-minded people and have discussions that can turn out to be extremely productive for your small business.
Instagram is for the small businesses that rely on eye-catching visuals and inspiring creativity to draw the attention of the target audience.
If you have a product-based business, then you should definitely create your business page on Instagram and push out high-quality creative content around your product.
You can collaborate with influencers on the platform and make them talk about your product.
This will help you gain an audience for your small business on Instagram which you can engage with and eventually make them convert for your brand.
If the target audience of your small business is young, you will definitely want to check out Snapchat.
The active users on Snapchat are mostly 13-year-olds who spend upwards of 30 minutes a day on the app.
It is one of the best social media platforms which you can use to create user-generated content, post behind the scenes videos, promote exclusive offers, and collaborate with influencers.
Snapchat was founded in the year 2011 and today has around 360 million active monthly users.
Found in 2010, Pinterest is a social media marketing platform that has gained 322 million active monthly users over time.
Some of the most popular content people consume on Pinterest include fashion, decor, workout, DIY, food, and much more. Content on Pinterest is usually visually rich as it has a predominantly female customer base.
That’s right, Pinterest has nearly 81% female users. So, make sure you know who your target audiences are before you start posting content on Pinterest.
Reddit is popularly known as the ‘front page of the Internet’.
As per Alexa rankings, Reddit is known to be one of the top 20 most visited sites.
It has a unique contraction of content that is published and consumed by more than 150,000 communities.
It was founded in 2005 and today has 430 million active monthly users.
Latest Social Media Tips for Small Businesses in 2020
By now, you know how important social media is for your small business and how it is affecting your overall online presence and business-customer relationships.
You have also learned which social media marketing platform you can target and create your social media marketing strategy for.
It’s time that I provide you with some actionable tips that you can implement in your social media marketing strategy and build a great social media presence for your small business.
I highly recommend you to give the tips a shot because these have worked for many other small businesses as well. Let’s get started.
Know Your Audience
The first question that you will have to answer to create a great social media marketing campaign is who you are going to target.
Without understanding who your audience is you will never be able to come up with an effective social media marketing strategy for your small business.
If you have been on social media for you a while, you will be able to pull information about your audience analytics that every social media platform provides.
Build relationships with people engaging
Your social media marketing campaign should be geared towards providing your audience with a positive experience.
It is likely that your followers will want to purchase from you after a positive experience on social media.
This is the reason why it is important that you engage with your audience on every social media platform.
Customers might reach out to you on social media to
- ask a question
- get a solution for an issue with the product or service
- review your product or service
- comment on their experience with you
- leave feedback that can help you get better.
You have to make sure that your customers’ activities on your social media pages are well tracked.
You should answer the questions in a timely fashion to help you build a deeper relationship with them.
Search for business opportunities
One of the many questions I get from business owners is how can they find conversations happening on social media on their brand.
Well, this is a very intelligent question.
When you are spending so much time on social media, you must be able to know what people are thinking about you.
The good news is that it is possible for you to find conversations happening on social media that are perfect for you to join. You can do that by using different social media listening tools.
Once you find these conversations you will have to be a part of it in a way that can help you grow your follower base. You can do that by simply giving the comments like or favorite.
You can also actively reach out to them by replying to the comments and giving them exciting discount offers and coupon codes personally.
Social media marketing is not a small task.
So, you will have to plan your work and work your plan.
You must take out time to plan all your social media activities in advance.
Therefore, I highly recommend this so that you don’t end up scrambling to find content when it’s time to post something.
So, how can you plan your social media activities in advance?
You can do it by creating a social media content calendar.
A social media content calendar will help you share quality content across your social channels and engage the audience and attract new followers.
Creating a social media calendar requires you to figure out what content resonates with your audience.
Once you figure out what kind of content you will have to generate, you can then decide on how often you want to post on each social network.
With this information, you can now go on to creating great content that you will share in the future.
With the help of social media automation tools, you can automate post publishing on all social media networks.
Schedule your content for better reach
Most small business owners looking to make the most of social media marketing can often be found looking for answers to this particular question – “What is the best time to post on social media?”
Well, it is important to understand what the problem is before you can start looking for answers. Scheduling your content to publish them at the right time is crucial to your social media success.
But, what if everyone starts posting at the same time? Will it still be the right time to post? We always find more and more studies that are published to help social media advertisers know the right time to post.
But, these studies are only helpful when they are fresh. With time, more and more people consume these studies and start posting at the same time.
And what happens next? The newsfeed of your target audience gets flooded with posts and messages all at the same time.
So, what should you do to achieve an optimal posting time? You have got to experiment. Post your social media content at different times and follow the experiment for at least a month.
Then take a hard look at your social media analytics and see when your target audience is engaging with the content most.
Once you figure that out you will be in a much better position to increase the engagement and reach for all your social media content.
But, creating content and pushing it out on your social media profiles isn’t it. You also have to make sure that your content is reaching out to the right people.
More importantly, it is essential that your target audience is able to find your content. That’s right, you have to make sure that your content is discoverable.
This is exactly where you have to implement an effective hashtag strategy for all your social media marketing campaigns.
Hashtags are frequently used on social media. They can help you increase your reach tremendously on almost all social media platforms.
There are many free online tools that can help you figure out what hashtags should be used along what kind of content.
It can also help you figure out which hashtags are trending at the moment. With this information, you can even curate your content to become a part of the trend.
Before you start posting anything on your social media channels, it is important that you understand where exactly you are.
The reason why it is important is that you need to know how far away you are from your competitors.
What exactly do you need to do inch closer to them and eventually beat them on social media?
To be able to do that effectively you will have to audit your social presence.
Have you been running your social media accounts for a while or have been just playing around with them for some time?
In either of the case, it is important to conduct an extensive social media audit for your brand.
It will tell you what has worked, what hasn’t worked, and what exactly you can do to your profiles to optimize it to perfection.
When it comes to social media marketing, your campaigns need to be backed up with great content.
That’s right. Content is the fuel that your social media campaigns run on. It is important that you create great visuals for your target audience. This is because a picture is worth a thousand words.
The whole idea of creating great content is to stop your target audience from scrolling.
Using high-quality imagery and backing it up with top-notch copywriting will help you produce exceptional social media content that might even give you an edge over your competitors.
One of the best ways to increase your engagement on all social media platforms is to create great video content for your audience. Video content is the most consumed content on the Internet.
But as a small business owner, it might become difficult for you to create, edit, and post videos on a regular basis. Believe it or not, creating videos can be intimidating at times.
You might not have the right supplies to shoot something with quality or you might not be in the right location to film. Even speaking in front of a camera can be an overwhelming experience.
But, I think it doesn’t have to be that hard. If you take care of a few basics of creating video content, you will be able to produce video content in a systematic manner and improve your social media engagement.
Use a combination of organic and paid
Well, we have mentioned a number of effective social media marketing tips that you can use and implement to get the most out of your organic efforts.
But, should you consider coupling your organic efforts with paid campaigns?
If you think that the messages you are trying to convey through your organic social media marketing campaigns are not able to get the desired number of impressions or reach, then you should definitely think about putting your money behind the campaigns.
This will give you a great boost and help you get more impressions for every post. But, do not boost everything that you post on social media.
Make sure that you put money behind the content that really provides great value to your target audience. The content should entertain them and if possible engage them with an exciting incentive.
When it comes to social media, you don’t converse as an individual.
Since you are running a small business, you have to make sure that all the conversation happening from your side is being done as a team.
You have to shift your thought process from an individual to a team because the audience on social media will not be talking to an individual.
They will always think that they are connecting with the brand.
Thus, managing client relationships and engaging the audience on social media will require you to create a social media marketing team for your small business.
But, being a small business you might not have the luxury of hiring a social media marketing team.
So, what you can do is you can make the employees at your small business learn about social media and make them respond to incoming messages without getting overwhelmed.
Your team will have to collaborate to make social media marketing a success for your small business.
There you have it.
We have shared some of the most important social media marketing tips that small business owners can apply without making significant changes to their business workforce.
We hope this extensive social media marketing guide for small businesses helped to understand what it takes to become better at social media marketing and how you can approach it in a more professional manner.
Let us know in the comment section what you think about the future of small business social media marketing.
We would love to hear from you.
I’m the owner of Expandant and my ultimate goal is to make the internet a better place, one where people can easily find the best companies out there. If you’re one of the best companies, I hope we can work together.